Ruminating

Ruminating · July 6, 2026 The freedom to build On America's 250th, the founding promise most people never think about, the one that created the patent, and what it has to do with a Detroit motorcycle shop. 3 min read Ruminating · November 3, 2025 We asked the AI to write our holiday pitch We asked a popular AI writing tool for an over-the-top holiday pitch for electric motorcycles. Here's what came back, and why we still write our own. 2 min read Ruminating · July 22, 2024 Why every ad has a motorcycle in it Fewer than 4% of US vehicles are motorcycles, yet they sell everything on TV. Even people who don't ride know motorcycles are cool. 1 min read Ruminating · April 22, 2023 We are Pavlov's dog A century of loud engines has trained us to hear power. What that means for builders, rallies, and an electric motorcycle that stands on its own mettle. 3 min read Ruminating · January 10, 2023 Raw science of electric vehicles Professor Julius Sumner Miller, how to make a magnet, and why riding on electrons is as human as a campfire. 2 min read